Regions’ Mission, Vision and Values in Action (2024)

Published 37 minutes ago

Submitted by Regions Bank

Regions’ Mission, Vision and Values in Action (1)

Regions’ Mission, Vision and Values in Action (2)

By Ashley Foster

On June 28, Regions Financial published its Shared Value Report covering the 2023 calendar year. This report serves as an annual recap of strategic efforts in the following areas:

  • Sound and effective governance, including stakeholder engagement, responsible environmental stewardship and technological investments enhancing operations and security
  • Intentional, customer-focused business strategies to advise and guide accountholders
  • Concentrated investments, initiatives and resources demonstrating the unique value of Regions’ positive workplace culture and the skills and experience of our associates
  • Exemplary community relations, including support of key financial wellness and targeted philanthropic initiatives

Historically known as an “ESG” report, Regions has released similar disclosures since 2017 to answer the call from our shareholders and additional stakeholders who have an interest in how Regions addresses these topics in ways that support responsible business growth.

Regions’ Mission: To achieve superior economic value for our shareholders over time by making life better for our customers, associates, and communities while creating shared value as we help them meet their financial goals and aspirations.

We call our report the “Shared Value Report” for a simple reason. For many years, Regions – led by a strong and intentional governance structure – has prioritized doing business in ways that benefit shareholders, customers, associates and surrounding communities. When these stakeholder groups collectively benefit, we create value for all. Since the concept of Shared Value is at the heart of decisions made by Regions and its leadership, we’ve updated the look and format of this annual disclosure to further illustrate the value creation Regions exemplifies every day.

Our approach to Shared Value is based on sound business strategy – one that’s guided by our overarching mission, vision and values. We follow a customized approach that is thoughtfully tailored to align with Regions’ business strategies, which focus on soundness, profitability and growth.

Regions’ Core Values

  • Do what is right
  • Put people first
  • Focus on the customer
  • Reach higher
  • Enjoy life

Let us be clear: Regions’ Shared Value strategy is not related to politics, mandates or bans; it is designed to provide effective frameworks for management and business decisions while providing information and clarity regarding our responsible corporate citizenship. As such, when accessing our full 2023 report, note the following regarding each key section:

Regions’ Mission, Vision and Values in Action (3)

Regions’ Governance

Shared Value begins with sound governance practices where risks and opportunities are overseen and managed in line with a broader business strategy. Our effective leadership structure and our defined internal controls guide business decisions for the benefit of customers, communities, associates and shareholders. We strive to do what is right and are guided by what will make us stronger as a business, including engaging in meaningful stakeholder dialogue, making practical decisions to increase efficiency and reduce emissions and energy use, and investing in evolving technologies to enhance operations and data security. Rest assured, being “stronger” is not a result of political influence or unfounded ideologies.

Regions’ Customers

Regions’ success directly ties to Customers who trust us to help them build financial confidence and success through the products, services, advice and guidance we provide along their financial journeys. We consistently strive to ensure our business strategies reflect this relationship-based approach to service and are committed to providing all customers — including the unbanked and underbanked, small businesses and corporate clients — fair access to the financial tools, products and guidance Regions offers.

Regions’ Associates

Regions Associates – our most valuable asset – enhance our superior economic value for customers by providing best-in-class advice, guidance and education across all channels. For that reason, we look to build our best team: an informed, engaged workforce that is diverse like the communities where we live and work. We also ensure our associates know we value them through fair compensation, learning and development, continuing education opportunities and promotion of work/life balance, among other investments.

Regions’ Communities

The relationships we form with our surrounding Communities are integral to fulfilling our Mission and Vision, as well as living our Core Values. We seek to cultivate inclusive growth by investing in the development and financial wellness of the communities we serve and supporting initiatives where we can have a meaningful impact.

Through our 2023 Shared Value Report, we hope it is clear to all Regions stakeholders that the efforts detailed in its contents are reflective of who we are as a company: one driven to be the premier regional financial institution in America, governed by a unique, sound business strategy and focused on delivering on our Core Values each and every day.

Regions’ Mission, Vision and Values in Action (4)

Regions Bank

Regions Bank

Regions Financial Corporation (NYSE:RF), with $147 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas , and through its subsidiary, Regions Bank, operates more than 1,300 banking offices and 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found atwww.regions.com.

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