102+ Creative Billboard Design Images - That Grab Audience’s Attention (2024)

Last Updated on June 6, 2023 by DesignerPeople

Did you know more than 71% of consumers see roadside billboards every day, and 30% even visit the store after seeing an outdoor billboard ad?

Despite the surge of digital marketing strategies, the influence of quality billboard ads is also growing among consumers. It is one of the most prominent ways to bring your brand up and in front of consumers.

However, only some billboards manage to become a success in the long run. The most memorable billboards rise from creativity paired with innovative marketing tactics.

102+ Creative Billboard Design Images - That Grab Audience’s Attention (1)

Today, we will walk you through the entire process of using creativity to make your upcoming billboard design stand out, attract your audiences’ attention in split seconds, and convert them into loyal customers!

Table of Contents

What makes a successful billboard ad design?

Various factors contribute to a successful billboard design. For starters, your billboard design must be simple. Since your audiences will always be on the move when checking out the billboard, you want to add only a few design elements to your billboard. They may need more time to read all of it.

Instead, choose large bold images and fonts that make it easier for the audience to get your message when walking or driving past the billboard.

Similarly, there could be plenty of billboards advertising your competitor brands grouped in defined areas. To ensure that your billboard ads draw the maximum traction, your billboard design must stand out from the crowd!

Focus on the lights and movement and ensure that you have the correct elements that make your billboards pop and shine! However, do not be too flashy, as this may make reading the billboard challenging.

Lastly, ensure that your billboard design is memorable. The higher the recall factor of your billboard design, the more your chances are of attracting audiences to check out your business when they reach their destination. Create a unique and catchy billboard design; this way, your brand will stay in their minds for a long time!

Why is billboard ad design important for business sales?

On the road, drivers and commuters barely have any distractions. This is the best time when your target audiences can glance at your billboard and get influenced to purchase from your business.

Millions of commuters will see these large physical ads of your business when travelling on the same road. Hence, placing your billboards in high-traffic areas such as highways or significant intersections gives you an excellent opportunity to attract more consumers.

Hence, with billboards, your business gets increased exposure as the number of audiences you reach is tremendous!

How to Design a Billboard That Makes a Big Impact?

As we said, only some billboard designs manage to be successful. To outshine your competitor’s billboards and attract the maximum attention, there are certain aspects you need to consider. We have collected ten valuable tips to help you create a stunning billboard design. It will quickly attract your audiences and stay in their minds until they finally purchase. Let’s get started.

  • Create a narrative

Even if billboards reach hundreds and thousands of impressions, how do you convince them to take action and purchase from your business?

When designing a billboard, you must give your audiences a reason to take action. You can achieve this by weaving a solid brand story that adds continuity to your digital marketing strategies. This way, you can form a familiarity with your business in their minds.

This makes your brand instantly recognisable across multiple marketing channels that gradually persuade them to choose your brand over your competitors.

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  • Be concise

As we said, if a driver is going at a speed of 70 miles per hour, there is no way he can read a wordy and huge billboard design. Use your billboard strategically instead.

If you want your passersby to get the message from your billboards, you must focus on impactful visuals, colours and words.

Have a simple yet intriguing factor in your billboard designs. Choose minimalist designs that convey a strong message in just a few lines. Ensure that the font is easy to read and remember from near and far.

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  • Make use of contrasting colours

When designing a billboard ad, make sure that you choose bold and highly contrasting colours. This improves the readability of the billboards and makes your ad stand out from the surrounding landscape. Bright and popping colours can easily attract audiences even at the highest speed and ensure that they get the right message of your brand.

However, stick to a particular colour theme as this may also flash the eyes of the passersby and drivers.

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  • Pay attention to the type of imagery you use

It is crucial to create a visually engaging billboard design. The imagery you use must fit into the ad smoothly. Choose the right colours that are a suitable extension of the image.

Thus, consider the imagery you use in the ad when choosing colours for your billboard design. For example, suppose your background colour is black. In that case, you must add an image with a complementary colour to make the image pop out! This keeps the visual weights of both elements less or equal.

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  • Ensure vision clarity

You get only a few seconds to communicate with your audiences as they drive or walk by. Thus, your billboard ad must have a clear and loud message for the audience.

Ensure that your billboard design is readable and legible for the audience. Else, your audiences will ignore your billboard design and move past it.

Choose larger texts and stick to only one message that keeps the text short and simple. Use contrasting colours for the text and background to put the prime focus on the message of your ad. Lastly, avoid cluttering your billboard designs with too many images. Creating one high-impact graphic is the best choice for an attractive billboard design.

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  • Examine contrast and typography

Be it the font, image or background. Your billboard ads must have contrasting colours. This is because it must stand out from the surrounding buildings and nature. This way, your billboard ad will remain visible in various types of lighting and weather.

It must be easy to read from different distances and reflects your brand identity. Opt for designs with minimal clutter but maintain the vibrancy that draws in the eyes. Your audiences must drive away knowing that the billboard ad was for your brand and recall it later.

  • Make it distinctive

Your billboard designs must be creative to stand out among the hustle and bustle of the regular commute or even the monotony of a long drive. It needs to have a captivating story that outshines the other elements of the surroundings. Whether it is humour, anger, empathy or cleverness, you can use various tactics to make your billboard design distinctive and memorable. A great way to proceed is to study your competitor’s billboard designs and list elements that can improve your billboard design.

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  • Keep it constant

Your billboard ads are an extension of your other marketing strategies. It is a piece of your entire marketing puzzle. For example, your billboard ad design must be compatible with your digital marketing strategies. Hence, you must be consistent with your billboard ads’ colours, typography, images and other elements. This way, you can contribute more to establishing a solid brand identity and recall among your target market.

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  • Motivate one to take action

Every marketing strategy must have a strong call to action. Suppose your billboard ad caught the eyes of the commuters. In that case, you need to build an emotional response and motivate them to take the next step using a clear call to action!

Starting from lucrative offers to knowing more information about the brand. There are various ways you can convince your audiences to check out your brand from the billboard design and purchase from your business.

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  • Assure that specialists are in charge of the design

Creating a billboard design is extremely challenging if you are a business owner. You may not string the right emotions and paint the right picture for your audience.

This is why most businesses outsource their billboard design requirements to specialists. The best billboard ad designers comply with all the elements that make an eye-catching design.
They ensure high-quality billboard designs that bring high ROI within an affordable budget.

Also, such investments are always essential as they will directly contribute to the number of consumers you gain over time.

Conclusion:

Billboard ads are never dead. As long as commuters drive on public roads, billboards will always have relevance in marketing a business. Thus, it is vital to leverage the potential of this tremendous marketing tactic using the best practices shared above.

A high-quality billboard design is clear, simple and concise. It must easily comprehend and grab the attention using attractive graphics, fonts and colours (with some humour, maybe).

To ensure your brand gets the maximum exposure and growth, we at DesignerPeople are always a call away to create the most stunning and practical billboard designs. Our experts have hands-on experience capturing audiences’ attention even at the largest distances and persuading commuters to convert into loyal consumers. Thus, get started with creating your first project with our billboard design experts and witness the traction building gradually in your business in just a few months!

102+ Creative Billboard Design Images - That Grab Audience’s Attention (2024)

FAQs

How do billboards attract attention? ›

Billboards are strategically placed along busy roads and intersections, which means people will always be looking at your large and eye-catching display.

How do you make a creative billboard? ›

Look sharp from any distance.

Use the entire height and length of a highway billboard. Place text in creative ways to tell a story with a dramatic image. For a witty and larger-than-life effect, extend photos or graphics beyond the standard billboard rectangle with extra panels.

What is the response rate for billboards? ›

According to the Out of Home Advertising Association of America, OOH advertising methods—including billboards—are between 38% and 86% effective at provoking a consumer response.

What is the most effective part of billboard advertising? ›

Similar to real estate, the mantra “location, location, location” is essential for Billboard success. Billboards that are strategically placed on busy roads and highways or in high-traffic pedestrian areas are able to reach a larger number of audiences.

How advertisem*nts attract our attention? ›

Placement, color, and visual path. If a brand chooses to set parameters for color, placement, and visual path, it can attract the audience's attention. Choosing wisely promotes trust and creates a sense of urgency based on product promotion needs.

How do advertisem*nts get our attention? ›

Using images and sounds to appeal to your senses: sight, touch, taste, etc. Promoting a special ingredient may make you think the product works better than others. Featuring someone, like a celebrity, saying how the product worked for them can be convincing.

What is the best format for a billboard? ›

96 Sheets & D96-Sheets (digital)

The typical size of this billboard format is: 12.192m x 3.048m or 480” x 120”. 96 Sheet Paper Billboard. High-impact. That's what best describes this popular out-of-home format making it one of the most popular of all large billboard advertising formats.

How do you promote a billboard? ›

Crafting a clear and concise message

The message should trigger curiosity and make the viewer want to try your product or service. The copy should be simple, with enough boldness to make your message stand out from the rest. Give your target audience a reason to learn more about your brand when they see the billboard.

Can I own my own billboard? ›

To own a billboard, you either have to buy one that's already in place, place one on your land, buy one and rent land, or lease a billboard and have land to place it on. Typically speaking, a location should have advantages like heavy foot traffic or a large population that passes by the billboard.

Why are billboards so effective? ›

Attention-getting – Billboards also attract attention—especially on the highway, where there might not be much else to look at. Static billboards with eye-catching designs or digital options can be especially effective and attract new customers.

How successful is billboard advertising? ›

Billboard advertising only works because audiences respond well when shown this type of advert. Research from Statista shows that 40% of consumers trust billboard advertising (35% trust TV and 19% do newspapers), which is why they're open to being communicated with in this way.

Are billboards still effective? ›

Although many other forms of advertising are often given precedence, like blogging, online social media advertisem*nts and SEO, billboard advertising is not yet obsolete and can still be an effective way to advertise.

How many people actually look at billboards? ›

Highlights: Billboard Advertising Statistics

71% of people consciously look at billboard advertisem*nts. A billboard on a busy highway typically sees about 25,000-50,000 vehicles per day. Billboards have a 72% reach in Europe, second only to TV advertising at 83%.

Are billboards good for marketing? ›

Billboards are one of the most effective forms of advertising when used alongside digital marketing, but this goes both ways — digital ads are more powerful with the help of billboards.

What is the biggest drawback of using billboard advertising? ›

While billboards have their benefits, it's important to consider the following drawbacks:
  • High Cost. ...
  • Limited Targeting. ...
  • Lack of Interactivity. ...
  • Short Exposure Time. ...
  • Environmental Factors. ...
  • Difficulty in Tracking ROI. ...
  • Every advertisem*nt has a disadvantage – look at the pros, too. ...
  • Wide Reach and Visibility.
Oct 3, 2023

How do billboards promote? ›

Billboards can be an effective way to increase brand awareness and reach a large audience quickly. They are particularly useful for promoting products or services that are location-specific, and for attracting attention to a business or event.

Why are billboards a good way to advertise? ›

Simplicity. Due to limited space and exposure time, billboards typically feature a short message that can be quickly and easily absorbed. Combined with a simple but eye-catching design, this makes the message more memorable, leaving a lasting impact.

How do billboards help in advertising? ›

Billboard advertising is effective for building brand awareness. This is because it broadcasts your business (or product or campaign) to as many people as possible. Because they're in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods.

Why billboards are considered effective for advertising? ›

Wide reach and visibility

By using billboard ads, you can reach your target audience and then some, thanks to its large size encouraging onlookers to stop and stare and helping to attract customers. These colorful attractions do not just catch the eye of adults, but children too.

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